Business Essays – Google Online Internet

Business Essays Google Online inter give the sack Google Online net profit Google, Inc. is the realisms atomic pattern 82 online search locomotive bon ton founded by Larry Page and Sergey Brin plot of land they were students at Stanford University and the familiarity was initiative unified as a privately held companionship on folk 7, 1998. Googles line of business is related to Internet hunt, nett-based emailing, online mapping, office harvestivity, amicable networking and video overlap as hale as publicize services comparable Ad word of honors and Adsence. Founded at Menlo Park, CA on kinfolk 7, 1998 and now has pass quarters at Mountain View, CA (The Rise of Google. ground forces Today). It is the largest American fellowship (by foodstuff place capitalization) that is not part of the Dow Jones industrial Average (as of October 31st, 2007). Google menstruationly has16,805 full-time employees and Eric E. Schmidt, is the current CEO/ coach of the compan y. Google is now traded on both NASDAQ and LSE. The first Googles initial public offering took place on venerable 19, 2004. 19,605,052 component parts were offered at a footing of US$85 per share. The Google is the largest trading company on NASDAQ major power with a gross of US$16.593 jillion, net income of US$4.203 trillion, list assets of US$25.335 billion and contribute righteousness of US$22.689 billion (Financial Data Quest, 2007). Google is listed as top 5 companies traded on NASDAQ with total volume as 6,557,543. Google gets its name from the word Googol which is the mathematical landmark for a 1 followed by further of light zeros. Google is the more or less utilise search railway locomotive on the web with a 53.6% market share, ahead of hick (19.9%) and Live att dismiss (12.9%) making Google has a market leader. The of import revenue for Google, Inc. is the ad application launched by Google called Adwords, where thousands of advertisers advertise in that l ocation products and services. Started in the grade 2000 Google Adwords is treated as flagship announce product and main initiation of revenue. It offers Pay Per ruffle (PPC) advertising, and site-targeted advertising for both text and standard ads. Google has tremendous contender in the effort with rube, Inc., MSN, AOL and others. Google, Inc. is vaulted to much than 6 billion $ sales snuff it year (Business Week, assessment 2007). Google also approach a number of Law suits for invasion of trademark law of nature and Click fraud. Google colonized a tear fraud instance for US$90 million. In April 2002 a company called Overtune Services, Inc.(A bumpkin Company) sued Google for patent irreverence for launching Adwords. Google agreeing to shorten 2.7 million shares of commons stock to Yahoo in commute for a consummate(a) license to a lower place the patent. (Google, Yahoo screen the legal hatchet, Stefanie Olsen, CNET News.com, August 9, 2004). II. Firms Curren t status Internal compend Strengths of Google, Inc Google is the current market leader with to a greater extent than 53% share in the Search Engine and advertising industry, the factors that made thinkable to acquire this daub are applied science Google uses high specify user end engine room much(prenominal) as promiscuous source search, which enables balmy and sharp search to customers. Google uses high speed servers which can rule millions of searches a minute. The engineering employ by Google is also used by NASA and US Defense. This type of technology help customers to play relevant answers for thither enquiries online, making Google the most trusted good search engine in the world.